Press Release: Web Design Company Will Give Away A Trucking Website & Corporate ID Package, January 2010
150Trans is giving away a free website and corporate ID package to one trucking company in January 2010. If your trucking company is behind in your online marketing, sign up today at www.150Trans.com to get your free trucking website!
Read More!
Corporate Branding is Key to a Successful Business
Corporate branding is the process of establishing a name and image for your business. It is something, which should be done by every organization, and establishes a name for your product or service. While you can have a successful business without the use of corporate branding, it is much harder to remain in the minds of customers when you do not have a brand or logo for them to associate your business with.
Corporate branding begins with the designing of a relevant logo, website, business cards, letterheads, and any other promotional materials that you might need. With these items in place and the corporate logo established, you will begin to see why corporate branding is the key to success.
Why is Corporate Branding so Important?
When you think about Nike, what comes to mind? I can guarantee that most of you just pictured a check mark in your head. This is because Nike has spent a lot of time and money to ensure that their logo and "just do it" motto have been set into the minds of consumers for years. This is just one example of why corporate branding is so important. Without a brand image to quickly associate your business with, you are instantly out of the minds of consumers.
If you can on the other hand, provide consumers with a lasting memory of your brand, then yours will be the first business that will come to mind when they see that image or logo. It will also allow them to spread the word about your business much easier. This is also true with trucking companies. Sometimes people remember logos better than the names of businesses.
One of the main things to remember: You Can't Do It Alone.
The first thing you need to understand about corporate branding before you begin selecting a logo or other merchandise, is that you can't do it alone. Even if you could design the image, you would not be able to produce the merchandise such as business cards, letterhead, and other promotional items by yourself. For this reason, it is important to enlist the help of professionals.
Companies who provide marketing services can conduct research based on your business, and help you choose a logo, motto, and merchandise that can help you create effective corporate branding. While you may spend a little bit of money by using one of these companies' services, it will be well worth it when your business has a successful brand, and your traffic and sales increase. While you are new to the idea of corporate branding, these professional companies have had years of experience helping businesses get their start.
Developing a Logo
The first step that a marketing service company will introduce you to, is the development of a logo. This is the most important step in corporate branding, because it creates an image that will always be associated with your business. A logo can be serious, humorous, or just about anything else that you like. It can communicate to consumers what type of services or goods that you offer, your quality of service, or any other important information. It is essential that you choose a logo that can't be interpreted the wrong way. It is also important to choose a logo that makes a statement about your company, and is not just a random choice. The more content you are with your brand image, the better your potential customers will react to it.
Completing the Image
Choosing a logo is not the last step in corporate branding. In order to effectively brand your trucking business, you need to display that logo and brand image consistently throughout all your marketing efforts. A company's letterhead, business cards, and any other promotional items used should reflect the logo and brand image that has been created. If you are inconsistent, your attempt at corporate branding will fail.
Corporate branding is becoming increasingly popular with local small businesses and large corporate companies as well. When you associate a specific logo, image, or motto with your business, the consumers are more likely to recognize your brand as one they know and trust. Remember though, that it cannot be done alone and that is best to enlist the help of a professional marketing service when working on this strategy.
For more information on developing marketing plans and strategies for marketing your trucking company, please visit our website at www.150Trans.com. Read More!
Corporate branding begins with the designing of a relevant logo, website, business cards, letterheads, and any other promotional materials that you might need. With these items in place and the corporate logo established, you will begin to see why corporate branding is the key to success.
Why is Corporate Branding so Important?
When you think about Nike, what comes to mind? I can guarantee that most of you just pictured a check mark in your head. This is because Nike has spent a lot of time and money to ensure that their logo and "just do it" motto have been set into the minds of consumers for years. This is just one example of why corporate branding is so important. Without a brand image to quickly associate your business with, you are instantly out of the minds of consumers.
If you can on the other hand, provide consumers with a lasting memory of your brand, then yours will be the first business that will come to mind when they see that image or logo. It will also allow them to spread the word about your business much easier. This is also true with trucking companies. Sometimes people remember logos better than the names of businesses.
One of the main things to remember: You Can't Do It Alone.
The first thing you need to understand about corporate branding before you begin selecting a logo or other merchandise, is that you can't do it alone. Even if you could design the image, you would not be able to produce the merchandise such as business cards, letterhead, and other promotional items by yourself. For this reason, it is important to enlist the help of professionals.
Companies who provide marketing services can conduct research based on your business, and help you choose a logo, motto, and merchandise that can help you create effective corporate branding. While you may spend a little bit of money by using one of these companies' services, it will be well worth it when your business has a successful brand, and your traffic and sales increase. While you are new to the idea of corporate branding, these professional companies have had years of experience helping businesses get their start.
Developing a Logo
The first step that a marketing service company will introduce you to, is the development of a logo. This is the most important step in corporate branding, because it creates an image that will always be associated with your business. A logo can be serious, humorous, or just about anything else that you like. It can communicate to consumers what type of services or goods that you offer, your quality of service, or any other important information. It is essential that you choose a logo that can't be interpreted the wrong way. It is also important to choose a logo that makes a statement about your company, and is not just a random choice. The more content you are with your brand image, the better your potential customers will react to it.
Completing the Image
Choosing a logo is not the last step in corporate branding. In order to effectively brand your trucking business, you need to display that logo and brand image consistently throughout all your marketing efforts. A company's letterhead, business cards, and any other promotional items used should reflect the logo and brand image that has been created. If you are inconsistent, your attempt at corporate branding will fail.
Corporate branding is becoming increasingly popular with local small businesses and large corporate companies as well. When you associate a specific logo, image, or motto with your business, the consumers are more likely to recognize your brand as one they know and trust. Remember though, that it cannot be done alone and that is best to enlist the help of a professional marketing service when working on this strategy.
For more information on developing marketing plans and strategies for marketing your trucking company, please visit our website at www.150Trans.com. Read More!
Peak Season - how will it pan out for you?
As I am sure I do not have to explain to you, August, September, and October are usually trucking's best months. With many companies looking to ramp up for the holiday seasons, this is usually a great time to pocket some money. However, with consumer spending still at all time lows, this is shaping up to be another bleak third quarter. Read more about industry trends.
What are you doing to grab your share of the business? It is no secret that customers have an option when it comes to choosing a trucking company to haul their freight. So what are you relying on to get noticed? Typically, the company with the lowest bid wins the freight. That brings up the question, what are they getting for their money? A lot of times, in this industry and in life, you get what you pay for. This means that if companies are only looking for cheap rate, they are going to get cheap carriers. Sure there are some exceptions to the rule, but for those of you trying to build a quality business, I'm sure it doesn't apply. So how do you stand out to get the bids and show customers that you are worth the price? The answer to that is professionalism.
In an industry that has been neglected by the information and technology wave, how do you stand out to your customer and even get a chance to bid on that freight? Many times, when I was a sales rep scouring the country for freight, I received more business from "I like the way you do business" than "well your rates were the best." Many times a customer will pay a little more for the security and reliability that your company can offer. This, obviously, works for the both of you. They get great service, and you make more money. The trick is, GET IN FRONT OF THEM!
For more tricks and trucking marketing techniques, visit us at www.150Trans.com Read More!
What are you doing to grab your share of the business? It is no secret that customers have an option when it comes to choosing a trucking company to haul their freight. So what are you relying on to get noticed? Typically, the company with the lowest bid wins the freight. That brings up the question, what are they getting for their money? A lot of times, in this industry and in life, you get what you pay for. This means that if companies are only looking for cheap rate, they are going to get cheap carriers. Sure there are some exceptions to the rule, but for those of you trying to build a quality business, I'm sure it doesn't apply. So how do you stand out to get the bids and show customers that you are worth the price? The answer to that is professionalism.
In an industry that has been neglected by the information and technology wave, how do you stand out to your customer and even get a chance to bid on that freight? Many times, when I was a sales rep scouring the country for freight, I received more business from "I like the way you do business" than "well your rates were the best." Many times a customer will pay a little more for the security and reliability that your company can offer. This, obviously, works for the both of you. They get great service, and you make more money. The trick is, GET IN FRONT OF THEM!
For more tricks and trucking marketing techniques, visit us at www.150Trans.com Read More!
What does the Flying J/Pilot merger mean for you?
Posted by
Truckers
Monday, August 17, 2009
Labels:
flying j merger,
fuel cards,
fuel prices,
trucking fuel costs
0
comments
With all this talk of companies buying out others and multi-million dollar deals, what does it all mean for you?
Like most trucking and transportation companies your major cost in the industry is fuel costs. Many of you rely on your fuel cards to really pull through and make your weekly goals. So with this merger, where does that leave you?
Are they going to keep Pilots or Fleet Ones' discount cards? Are they going to combine them? Are they going to come out with a new program?
Here at 150Trans, we think it is going to be a sticky situation. There are going to be many, many players in this multi-million dollar game. Which fuel company is going to pay the "big bucks" to keep their card prevalent?
Let us know your thoughts. Which fuel card company would you like to see stay, which should go? What would benefit your company more?
Read more about the merger. Read More!
Like most trucking and transportation companies your major cost in the industry is fuel costs. Many of you rely on your fuel cards to really pull through and make your weekly goals. So with this merger, where does that leave you?
Are they going to keep Pilots or Fleet Ones' discount cards? Are they going to combine them? Are they going to come out with a new program?
Here at 150Trans, we think it is going to be a sticky situation. There are going to be many, many players in this multi-million dollar game. Which fuel company is going to pay the "big bucks" to keep their card prevalent?
Let us know your thoughts. Which fuel card company would you like to see stay, which should go? What would benefit your company more?
Read more about the merger. Read More!
